Unlock Crystal-Clear Video: Samsung's Hidden AI Upscaling Arrives with Galaxy Z Fold 7 and Flip 7

Samsung's latest foldable masterpieces, the Galaxy Z Fold 7 and Galaxy Z Flip 7, have officially landed in India, packed with an array of anticipated upgrades. Yet, nestled discreetly within these cutting-edge devices lies a powerful, often overlooked feature that promises to revolutionize your video viewing: ProScaler upscaling. While Samsung hasn't given it a grand fanfare, this AI-driven technology could very well be the secret weapon for anyone who frequently watches videos in less-than-perfect quality.

What is ProScaler and Why It's a Game-Changer

ProScaler is an advanced AI-based image enhancement system, a technology Samsung first debuted on its premium Galaxy S25 Ultra and high-end televisions. Its primary mission? To intelligently transform lower-resolution videos and images – think those 480p or 720p clips – into sharper, clearer visuals on your phone's vibrant, high-resolution display. It achieves this remarkable feat by meticulously analyzing each frame in real-time, skillfully filling in missing details, smoothing jagged edges, significantly reducing visual noise, and boosting both color accuracy and brightness.

In essence, ProScaler operates silently in the background, making older or highly compressed videos appear remarkably close to Full HD or even QHD+ quality, depending on your screen settings. This capability is particularly impactful in markets like India, where streaming quality can fluctuate wildly and not all content is readily available in high definition. For users who immerse themselves in regional content, YouTube videos, or classic shows, ProScaler promises a tangible and noticeable improvement in their viewing pleasure.

Effortless Enhancement: How ProScaler Works on Your New Foldable

The beauty of ProScaler lies in its seamless integration. This powerful feature automatically kicks in when your phone's screen resolution is set to its highest available setting, typically QHD+ (3120 x 1440 pixels). There's no need to hunt for a separate button or toggle a setting; once enabled, the upscaling runs without any user intervention. Samsung's new foldables are equipped with robust AI processors specifically designed to handle this complex real-time processing with remarkable efficiency.

While running at QHD+ resolution might typically suggest increased battery consumption, Samsung asserts that its latest chipsets are engineered to expertly balance performance with power efficiency. This means users seeking superior picture quality can enjoy ProScaler's benefits without constantly worrying about their battery life.

Beyond ProScaler: Other Highlights and Pricing

Beyond the impressive ProScaler, the Galaxy Z Fold 7 boasts an expansive 8-inch Dynamic AMOLED 2X Quad HD display, powered by the cutting-edge Snapdragon Elite processor, and features a formidable camera system spearheaded by a 200MP main sensor. The Galaxy Z Flip 7, on the other hand, sports a vivid 6.9-inch HDR10+ display, an efficient Exynos chipset, and a capable 50MP main camera.

These highly anticipated devices are set to launch in India on July 25th, with the following pricing details:

Galaxy Z Fold 7:

₹1,59,999 (12GB/256GB)

₹1,69,999 (12GB/512GB)

₹1,92,999 (16GB/1TB)

Galaxy Z Flip 7:

₹99,999 (12GB/256GB)

₹1,09,999 (12GB/512GB)

Galaxy Z Fold 7 FE:

₹74,999 (12GB/128GB)

₹79,999 (12GB/256GB)

Color options will vary across models and include elegant shades like Silver Shadow, Blue Shadow, Jetblack, Mint, Coral Red, and White.